An online furniture retailer experienced high bounce rates that negatively impacted their marketing campaign involving a $11 gift voucher giveaway. Poor email address data meant customers didn't receive their voucher, costing the company $1.3m per annum of incremental revenue.
Data batch cleanse
Remaining FY24 budget: Maximise opportunities
Reduce dirty data cost with a data cleanse project
Calculate the cost of dirty data
The cost of dirty data
From failed deliveries to wasted marketing and onboarding efforts, dirty data is bad for your bottom line.
$12.9mil
lost by businesses annually due to poor data quality
$197,730
spent every year by retailers due to data-related failed deliveries cost
54%
of consumers have stopped buying from a company due to data concerns
How much inaccurate data is costing your business?
Data typically decays up to 20% every year. If your database is just a few years old, the majority of your data is likely to be outdated. As a result, you are wasting time and money on bad data.
Bulk address validation
Get consistent and accurate data you can rely on so you can deliver to the right location, make better business decisions, meet KYC obligation, and much more.
Bulk email validation
Make sure you have accurate, validated email data so you can stay connected to your active customers or re-engage your lapsed ones.
Business Batch Validation
Verify if the business is active and legitimate, by checking against authoritative data sources from the Australian and New Zealand business register to validate business name, ACN, ABN, tax status and much more.
Bulk phone validation
Ensure you can reach your customers with connected, accurate phone numbers.
eCommerce platform* saved $1.3M per year.
25%
reduction in email bounce rates
$1.3m
per year saved in incremental revenue
Challenge
Solution
The brand chose Loqate’s email validation capability to save their email lists and marketing efforts. They began with email data hygiene, identifying and removing fake or invalid email addresses and checking their list for accuracy to maintain a good sender reputation. Then real-time verification was implemented to prevent bot sign-ups and ensure only valid emails entered their systems going forward.
*US based Loqate customer
Trusted by the worlds best brands
More than 50 million transactions a day by over 18,000 customers around the world
| Features | Loqate |
|---|---|
| Bulk Address Cleanse |
|
| Bulk Email Cleanse |
|
| Bulk Phone Cleanse |
|
| Bulk Business Cleanse |
|
| Data | |
| Australia using AUPAF (Postal) and AUGNAF (Physical) |
|
| New Zealand using NZPAF (Postal) |
|
| NZAD (Physical) and National Map CNAR (Physical) |
|
| Australian Business Registry |
|
| New Zealand Business Registry |
|
| Integration | |
| Secure SFTP connection |
|
