It’s no secret that email is a powerful communication tool. It’s affordable, effective, and email addresses are easy to acquire.
But it’s not always straightforward. Research by Marketing Week suggests that privacy concerns or unwanted marketing have caused 60% of consumers to intentionally provide incorrect information when submitting their personal details online. That’s where email validation comes in.
Email validation is the process of verifying the accuracy and deliverability of an email address. It involves checking for errors, inconsistencies, and the existence of the email server to ensure that emails reach their intended recipients.
Email validation software like Loqate’s checks and validates email addresses either in real-time as they are being entered or in large batches, ensuring the mailboxes are genuine and can receive mail.