BT MyDonate make donating simple with Loqate's address verification

MyDonate is the commission-free online giving platform from BT. This service provides a secure, easy-to-use way for millions of people to raise money for their favourite charity.

The fundraising service uses Loqate’s type ahead, address validation tool for both their online and over the phone donation services for events such as Red Nose Day, Sport Relief, Stand Up To Cancer and Soccer Aid. During last year's Children in Need appeal, MyDonate completed ten times more look ups compared to Loqate's biggest customer. 

Dave Wiggins, Product and Service Manager, MyDonate, tells us why Loqate was chosen to be their addressing provider. 

Loqate's technology is equally intuitive and easy to use on our online donation pages (both desktop and mobile) making the online donation process seamless.

We chose Loqate over other possible vendors for a number of reasons, including their willingness to partner and support BT’s Corporate Social Responsibility (CSR) charitable goals.

At BT, we live by our values - 'Simple, Personal and Brilliant' – Loqate embodies all three. It’s a perfect partnership.

With the Loqate address validation solution, we have the option of intelligent worldwide address lookup, that permits our users to search both addresses and/or postcodes. It can be implemented easily as a pure JavaScript solution, which is necessary for such a high throughput platform.

The real selling point, however, is the fact that it has the global infrastructure to support the required traffic loads needed for our broadcast appeals.

Benefits of using Loqate

• More accurate information on donor addresses for our fundraising partners
• Faster inputting of donations by both end users and charities’ call centre agents
• Attractive and simple end user experience
• Accurate address capture is crucial to ensure charities are able to successfully claim UK government Gift Aid which is worth an extra 25% of the original donation

One of the main reason so many charities choose MyDonate is because it charges 0% commission, so more money goes to charity and we collect the 25% gift aid on their behalf and hand it over – they don’t need to resource this. So far, we have been very impressed with the usability and amount of quality address capture from Loqate, which is so crucial to collecting this.

– Dave Wiggins, Product and Service Manager, BT MyDonate