Creditplus sees 33% increase in conversions with Loqate’s type-ahead address verification
In 2004, Creditplus was the first company to sell a used car online without the customer visiting it. Since then they have continued to find the right vehicle for their customers and have become a leading fintech providing automotive finance solutions. In short, they find, fund and deliver your vehicle..
Back in 2017, the Managing Director of Creditplus came across Loqate’s type-ahead address verification tool in the checkout process of a prominent online retailer. He immediately liked how intuitive it was, and the way it made the address form so hassle-free. Creditplus implemented the tool into their finance application process to help improve the user experience and the quality of the data they were capturing.
Sam Bond, Head of Digital Delivery at Creditplus explains,
“Since implementing Loqate’s technology Creditplus have seen a 33% increase in conversion, due to abandonment rates dropping, as customers can now complete the process more quickly and instinctively.
Over the last few years we’ve also seen 72% of traffic browsing on mobile, so having technology such as Loqate’s in place that creates a convenient mobile experience is crucial to our UX.
Implementing type-ahead address verification was a small shift but massive improvement to our UX, and our forms are performing better than ever.
As we continue to innovate our technology and save customers time, effort and money Loqate’s address verification tool will continue to play an important role in that journey
Loqate’s service also helps improve Creditplus’ data quality. All our lenders have different ways of working, so data mapping can be problematic, but what’s good about Loqate is that it gives us every part of the address, so we can give the appropriate components to each lender in the way they require. The more granular this data can be, the better, as this saves us a lot of time.
The service is really easy to use and the customer support team has always been an absolute pleasure. If we have ever had any need to contact the team, they have always been very responsive.
As we continue to innovate our technology and save customers time, effort and money Loqate’s address verification tool will continue to play an important role in that journey.”
– Sam Bond, Head of Digital Delivery, Creditplus
