Huel struggled with a 10% failed delivery rate due to incomplete or incorrect addresses entered on their Shopify Plus checkout which was putting pressure on customer service teams and impacting their bottom line.
How Loqate's Shopify Plus Integration is helping Huel to cut failed deliveries.
Huel cut failed deliveries by 99% with Loqate
Huel is a complete nutrition brand dedicated to creating sustainable, plant-based foods that fuel the body and protect the planet. As a global business, Huel operates nine Shopify Plus stores, delivering to millions of customers around the world.
Challenge
Solution
Huel decided to onboard Loqate’s address capture and verification through the Shopify Plus Application.
Result
Huel successfully reduced their failed delivery rate by 99%
Challenge
Before implementing Loqate’s Shopify Plus App, Huel faced significant challenges with failed deliveries. Approximately 10% of Huel’s orders were unsuccessful due to incorrect or incomplete addresses. This was a result of addresses being entered incorrectly by customers at the point of checkout.
When orders started failing to reach their customers, Huel quickly saw the impact on customer loyalty. The increasing number of failed deliveries also led to costly logistical challenges, which added extra expenses and ultimately affected their bottom line.
Solution
Huel turned to the Loqate Shopify Plus application. Loqate's solution integrates seamlessly with Shopify Plus stores, providing real-time address validation at the point of checkout.
By cross-referencing, combining and cleansing the data from multiple trusted sources, Loqate is able to provide the most comprehensive global address data with coverage across 250 countries and territories.
In ecommerce, speed is everything. Because Loqate’s response times are in the milliseconds, customer’s shopping experiences are never disrupted. As a seamless and easy to implement solution, Huel describes their experience integrating Loqate as “set and forget”- rarely needing to engage with Loqate’s support thanks to the seamless operation.
Result
Loqate has become a crucial part of Huel’s global expansion strategy across their nine Shopify Plus stores worldwide. Since implementing Loqate, Huel has experienced a dramatic reduction of 10% deliveries failing, to the now rarely occurring 0.04%. This near-perfect success rate has had a direct positive impact on customer satisfaction and operational efficiency. Huel values their ability to deliver a consistent customer experience through their entire customer journey, dependent on connecting the right systems at every stage of the supply chain. Loqate’s speed and reliability has not only impressed the team at Huel, but provides that essential link - ensuring that address data is always accurate, no matter where their customers are located.
