Mediashop was struggling with customers incorrectly entering their information in the address form, leading to poor data quality and failed deliveries.
Mediashop cuts failed deliveries and simplifies their checkout experience with Loqate.
Mediashop is the market leader of DRTV (Direct Response TV-based) omnichannels in German-speaking countries and an ecommerce specialist in Europe. Boasting a vast product range sourced globally, the company processes over 2 million orders annually, reaching customers across 40 different countries. With a commitment to creating solutions to simplify household tasks and improve lifestyle, Mediashop specializes in kitchen, household, fitness and leisure products.
Challenge
Solution
Mediashop implemented Loqate’s Capture and Verify in their checkout to cut shipment costs and ensure first time deliveries.
Successes
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Quicker and more accurate form fills
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Improved data quality
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Simplified checkout process
Challenge
Mediashop primarily serves clients located in German-speaking countries. One significant obstacle faced by Mediashop was due to customers frequently abbreviating street names or misspelling characters and using various spelling options unique to the German alphabet.
Another common issue was customers mistakenly entering the house number in a different address line, such as the street name, using international formats rather than local formats. All these errors led to poor data quality – resulting in failed deliveries and increased challenges in recognizing returning customers.
Solution
Mediashop discussed the need for an address validation tool several times and quickly decided on Loqate as a partner to improve the customer journey and ensure speedy deliveries.
Loqate provides all of the coverage of address data we need for our core markets.
- Thomas Adelbauer, Teamlead Application & Data
Mediashop aimed to streamline the checkout process for customers and ensure accurate addresses by integrating Loqate's Address Capture and Verify. Simultaneously, the implementation of Loqate's address validation tools has significantly eased the task for their customer service teams, recording data from live callers.
The implementation of Loqate’s address validation tools was super speedy and easy.
- Thomas Adelbauer, Teamlead Application & Data
Successes
After integrating Loqate’s Capture and Verify, Mediashop reports better form fill rates thanks to their new, simplified checkout. Furthermore, they have noticed that their overall data quality has improved significantly after implementing Loqate. Since using Loqate, Mediashop has been able to recognize return customers leading to more targeted marketing efforts.
The quality of our address data has increased, and the number of undeliverable packages has been reduced significantly.
- Thomas Adelbauer, Teamlead Application & Data
An additional benefit was an uplift in inbound calls processed within the customer service teams, whose tasks have considerably been simplified since the integration of Loqate.
Loqate allows customers to have an easier checkout process. Now, customers do not have to enter their details completely manually. The easier it is for the customer to go through the checkout, the lower the likelihood of a purchase being abandoned.
- Thomas Adelbauer, Teamlead Application & Data
