Location Intelligence

Location intelligence involves data, insights, and visualisation centred around location.

Address verification enhances location intelligence by providing accurate data. It helps businesses transform location data, such as addresses or latitude/longitude coordinates, into valuable customer insights and business benefits.

For businesses, location intelligence offers a deeper understanding of customers, leading to an improved customer experience. Every customer has a specific location, which is more than just a pin on a map. Many businesses now use location data to strengthen their relationships with consumers, fostering brand loyalty and trust. However, poor data quality can hinder the use of address data for gaining insights. Ensuring your data is clean and accurate is crucial, as it ensures parcels and communications are delivered effectively without issues of undeliverable addresses.

According to Accenture, "33% of consumers who ended their relationship with a company last year did so because the experience wasn’t personalised enough."

Location-based marketing

To differentiate from competitors, companies need a location-informed customer experience that drives revenue and builds brand loyalty. Brands that tailor their outreach based on a customer’s physical location engage in location-based marketing, which can include personalised in-app recommendations and location-based emails. Accurate and clean customer databases are essential for these programmes to succeed. Location-based insights enable you to enrich customer profiles, engage current customers in new ways, and reach new audiences.