User Experience (UX)
User Experience (UX) encompasses a person's overall experience, including emotions and practical aspects, when using a product, system, or service.
Address capture enhances the customer experience by allowing them to enter address details quickly, simply, and intuitively. This not only reduces cart or form abandonment rates but also ensures that correct delivery addresses are provided. Here’s an overview of some seamless checkout experiences:
Minimise keyboard input
During checkout, customers can become frustrated with the keystrokes required to enter their address, especially on mobile devices. You can improve website usability and reduce cart or form abandonment rates by offering a faster way to enter address details. By minimising the amount of typing needed with address lookup and autocomplete, you reduce the time and effort required, helping customers stay focused on completing the checkout process. This approach not only ensures valid addresses but also meets customers' expectations for a great mobile UX experience.
Address verification systems can auto-populate address fields in five keystrokes or less, reducing address entry time by 78% and decreasing data entry errors at the point of capture by more than 20%, all of which enhance the end-user experience.