An email validation tool can make your email marketing more effective, prevent fraud and protect sender reputation by:
· Eliminating hard bounces – these usually occur because the email address no longer exists, was a fictitious email address, or was closed by the user.
· Decreasing spam complaints – best practice dictates that for every 5,000 email messages sent out you should receive less than five spam complaints.
· Reducing chance of backlists – getting blacklisted stops your messages (including vital transactional emails) from getting accepted by the server.
This all leads to increased email deliverability, meaning businesses can reach more customers, efficiently onboard new customers, and decrease fake registrations that can clutter databases and impact campaign success.
Learn more: What is email validation and why is it important?