Address Verification 

Address Verification, also known as Address Validation, is the process of confirming the accuracy and existence of an address.

What Address Verification does:

• Checks existence: Verifies the address matches an entry in an authoritative database, typically from postal services or other official sources. This ensures the address is recognized and deliverable.
• Corrects format: Standardizes the address format according to official guidelines. This includes formatting elements like street names, abbreviations, and postal codes.
• Completes missing information: Fills in missing details like apartment numbers, directional indicators, or postal codes based on the database and standard formats.
• Detects potential errors: Identifies inconsistencies or unlikely elements in the address, flagging them for review.

Learn more in our article: What is Address Verification? 

Why Address Validation is important:

• Reduces delivery failures: Ensures packages and mail reach the intended recipient, minimizing lost or returned items.
• Improves data quality: Maintains accurate and standardized address information in databases for better organization and analysis.
• Enhances customer experience: Ensures smooth deliveries and communication, leading to customer satisfaction.
• Reduces costs: Saves expenses associated with failed deliveries, returned shipments, and data corrections.
• Complies with regulations: Certain industries, like e-commerce, may have regulations requiring address verification for fraud prevention or tax purposes.
  
  

It can be used for a variety of purposes, including:

• Fraud prevention: Proper address validation prevents fraudulent transactions by checking that the billing address provided by a customer matches the address on file for their credit card.
• Marketing: Businesses can use address verification to improve the accuracy of their marketing lists and ensure that they are sending mail to the correct addresses.
• Shipping: Businesses can use address verification to ensure that packages are delivered to the correct address and avoid lost or returned shipments.
• Government services: Government agencies can use address verification to verify the identity of individuals and ensure that they are eligible for benefits or services.
  
  

There are a number of different ways to verify an address, including:

• Comparing the address to a database of known addresses: This is the most common method of address verification. Businesses can purchase access to databases of addresses from a variety of vendors.
• Using a geocoding service: A geocoding service can be used to convert an address into a latitude and longitude. This can be helpful for verifying that an address is located in a valid area.
• Contacting the postal service: The postal service can be used to verify that an address is deliverable.

The best method of address verification will vary depending on the specific needs of the business or organization.

Overall, address validation is a crucial tool for businesses and organizations dealing with physical deliveries, data management, and customer interactions. Loqate's Verify solution is the perfect way to get started with incorporating address validation in your business, accurately verifying addresses at the point of entry.