Browsing our website: When you browse our website www.gbgplc.com, we will collect the Internet Protocol (IP) address of the device you are using, but will be unable to identify you at this point. We collect this data so that we can identify where customers are dropping out of the website and to identify areas of improvement to make the experience more engaging for our customers.
We use cookies on our website, so please see our Cookie Policy for more information.
Requesting a brochure: When you request a brochure from us, we will collect the following information from you:
- Email address (so that we can send the brochure to you).
- The name of your organisation (so that we can identify which sectors are showing the most interest in our products/services).
- Your IP address (which will no longer be anonymous; we will therefore be able to identify you).
Requesting a call back: when you request a call back from us, we will collect the following information from you:
- Your name (so that we contact the right individual).
- Your contact telephone number (so that we contact the right individual).
- Your reason for contact (so that we can direct your call back to the right team who will respond to you directly).
- Your IP address (which will no longer be anonymous; we will therefore be able to identify you).
Subscribing to our marketing lists: Where you have asked to receive marketing from GBG, we will collect the following information from you:
- Your name (so that we market to the right individual).
- Email address (so that we send the marketing to the right place).
- The marketing preferences indicated by yourself, such as your areas of interest and how you want to be marketed to.
- Your IP address (which will no longer be anonymous; we will therefore be able to identify you).
When you receive an email from GBG, it will include an unsubscribe link, which you can click on if you wish to unsubscribe from our marketing lists. We will then add your email address to our suppression list, which will ensure you do not receive any further marketing from GBG.
Please be assured we do not sell your personal data to third parties for marketing purposes.
Requesting further information from us: Where you request further information from us by completing a form on our website in relation to our products and services, your details will be added to our marketing database to receive marketing from GBG relevant to the products and services you have an interest in. We will collect the following data from you:
- Your name (so that we market to the right individual).
- Email address (so that we send the marketing to right place).
- The marketing preferences indicated by yourself, such as your areas of interest and how you want to be marketed to.
- Your IP address (which will no longer be anonymous; we will therefore be able to identify you).
Email pixels: GBG uses pixels in some of our HTML email messages. Pixels are hyperlinks in remote images that are embedded in the email. The technology provides GBG with analytical information about the user experience and help us customise our marketing activities by monitoring ‘clicks’. No additional personal data is collected. For the avoidance of doubt, this does not include any sharing or selling of any data or any cross context behavioural advertising under US privacy laws.
Conferences and events: As a global organisation, GBG attends worldwide events and have marketing team members located around the world. GBG will obtain from the event organiser a delegate list of all attendees who will have been informed that their personal data will be shared with GBG.
Entering into an agreement with GBG: When your organisation enters into an agreement with GBG to provide products and services, we will collect additional information, which is necessary for: The performance of the contract we have with your organisation, such as billing information; and
Providing service messages related to general enhancements, and product update messages related to optional product purchase items to your organisation’s main contacts and product users, for the products and services GBG are providing to you. When you receive an email from GBG it will include an unsubscribe link, which you can click on if you wish to unsubscribe from our marketing lists. We will then add your email address to our suppression list, which will ensure you do not receive any further marketing from GBG.
All personal data we collect is held electronically within our Customer Relationship Management systems (CRM) and email marketing solution HubSpot which are hosted in the United Kingdom and United States respectively.
Purpose and legal basis for processing
We process the information mentioned in this section in order to send you the brochure you requested, call you back, subscribe you to our marketing database or enter into an agreement with your organisation, as applicable. The legal basis we rely on to process this personal data is Article 6(1)(f) of the GDPR, which allows us to process personal data when it is necessary for the purposes of our legitimate interests subject to a balancing test to ensure our interests are not overridden by yours.